Plan Access is a new NDIS marketplace designed to make accessible living easier. In the lead-up to launch, I worked on their social content and ad campaigns, helping to shape the brand’s voice and visual identity online. With no confirmed vendors and no physical products to shoot, we had to get creative, developing content that communicated the platform’s purpose and built early engagement. It was a unique challenge that pushed me to think strategically, work flexibly, and help bring the brand to life from the ground up.