Having recently taken the lead on managing the agency’s own social media presence, I've thoroughly enjoyed building the agency's brand on social media and bringing playfulness to the office. Since introducing a consistent reel strategy and refining our content approach, we’ve seen strong growth in reach and engagement. I’ve collaborated closely with the team to bring their expertise to the forefront, creating content that showcases their knowledge while optimising format and delivery for social platforms. Each piece is designed to reflect our creative capability and allowed me to explore the magic of CapCut.