Embodhi is a wellness-focused start-up supporting women in the postpartum period, offering placenta encapsulation, keepsake art, and yoga. I worked closely with the founder to develop the brand name which is a blend of “embody” and “bodhi” (a Sanskrit word meaning awakening or enlightenment), chosen to reflect the client’s grounded, conscious approach to pregnancy and child birth.

I developed a brand identity that feels calm, personal and intuitive, using organic forms, soft colour and hand-drawn typography to reflect the fluidity of the work. The branding was applied across digital and print assets including business cards, packaging and social assets.